Sportsnet One

Canadian TV Ratings [Sports]: March 4-6, 2016

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#CanadianSportsTVSoWhite? Can you name a single black curler (image via Bell Media)

The Raptors are leading the NBA’s Atlantic Division and have the second most wins of the Eastern Conference, but judging by the ratings they’ve been pulling in, you might think they were having a nightmare of a season like the 76ers. (For those of you who don’t know, which I assume is all of you considering the dreadful Raptors numbers, The 76ers are at eight wins and a good 56 losses for the season as I write this sentence.)

The Raptors’ highest rated game of the weekend was its match against the Trail Blazers, which drew in 379,000 viewers on TSN. That was good enough for ninth place for the entire weekend. So what bested the Raptors? A hell of a lot of curling and hockey, naturally. Draws 1-5 of the Tim Hortons Brier ranged from 381,000 to 579,000 viewers. Hometown Hockey and of course Hockey Night in Canada bested the Raptors, too. (The weekend’s Brier and HNIC numbers are notably down a tad, though.)

However, this is far from the worst the Raptors have seen in recent weeks. Sometimes games would even draw fewer than 200,000 viewers even though the Raptors are probably one of the NBA’s strongest teams at the moment.

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Canadian TV Ratings [Sports]: January 29-31, 2016

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The All-Star Game managed to not completely embarass itself this year (logo via Wikimedia)

I never really got all-star games, and it doesn’t look like the NHL does either considering how many different and completely random formats it has used over the years. This year brought along yet another format. The league moved from a fantasy draft-type event to a mini-tournament of sorts.

Well, if you didn’t know, the NHL All-Star Game aired over the weekend, and it managed to draw just under two million viewers. That’s not bad. I wouldn’t call it terribly great either, but it’s alright. It was much better than last year, that’s for sure. And those crappy ratings were probably the reason for the new all-star game format.

The All-Star Game Skills Competition has been quite popular recently, and it came mighty close to the All-Star Game itself this year with 1.9 million tuning in across CBC and Sportsnet. Continue reading

Canadian TV Ratings [Sports]: October 16-18, 2015

The Oilers. Remember them? (logo via Wikimedia)

I think it’s official now — with everyone going baseball crazy, hockey is now the ugly stepchild that no one wants to pay attention to.

Last week I mentioned that Hometown Hockey’s season premiere got shifted over to Sportsnet One. For its second game of the season, Hometown Hockey was able to get a bit more exposure (but not much) as it aired on both Sportsnet One and Sportsnet 360. That, however, didn’t do it any good because it actually plummeted even further in the ratings.

October 18’s Hometown Hockey featuring the Oilers at the Canucks only drew 261,000 viewers between both Sportsnet One and Sportsnet 360. That’s down from the already lacklustre 372,000 that tuned into the season premiere featuring the Canadiens and the Senators. (Again, remember that the Hometown Hockey season premiere only aired on Sportsnet One, not Sportsnet One and Sportsnet 360.)

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Canadian TV Ratings [Sports]: October 9-12, 2015

Hometown Hockey is still a thing apparently (screenshot via YouTube/City)

Hometown Hockey is still a thing apparently (screenshot via YouTube/City)

Who would’ve ever thought we’d see the day that hockey would play second fiddle to baseball? Well, with the Jays in the playoffs, the second season premiere of Hometown Hockey featuring the Canadiens and Senators on October 11 got pushed over to Sportsnet One (after already being demoted from City to Sportsnet), and it only attracted 372,000 viewers.

The Jays probably aren’t the only ones to blame for Hometown Hockey’s pitiful ratings as football typically has a stranglehold on Sundays. Plus there’s The Walking Dead, Quantico and whatever other scripted nonsense you have on the broadcast networks and cable. I didn’t come across the Hometown Hockey pre-game show on the list of top-25 sporting events for the weekend, so I’m guessing it drew south of 163,000 viewers. That just adds insult to injury.

In any case, Rogers probably doesn’t really care much that Hometown Hockey is getting steamrolled because the Jays are pulling in record-breaking numbers on Sportsnet. (Monday’s Jays game nearly hit 4.4 million viewers!) However, when the World Series comes to a close or if the Jays get eliminated early, they better hope things pick up for Hometown HockeyContinue reading

Canadian TV Ratings [Sports]: September 11-13, 2015

The Blue Jays are pulling in ridiculous numbers on Sportsnet (logo via Wikimedia)

You know that feeling when you return from vacation and you find that everything got turned upside down when you were away? Well, that’s how I feel right now, but in a good way.

When I left the Jays in June, they were drawing less than 500,000 viewers on Sportsnet One and under 800,000 viewers on Sportsnet proper. Today, the Jays are getting very close to attracting two million viewers on Sportsnet. Whoa.

Saturday saw two Jays games, and the latter of the two drew in nearly 1.9 million viewers to become the weekend’s most-watched sporting event. The first Jays game on Saturday wasn’t too far behind with over 1.7 million viewers to become the weekend’s second most-watched sporting event.

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Canadian TV Ratings [Sports]: June 26-28, 2015

The NHL Entry Draft ate into the Jays ratings on Friday (logo via Wikimedia)

After a few weeks of some impressive ratings, the numbers for the Jays are tapering off a bit. The Jays game on June 19 drew over a million viewers on Sportsnet, but only 481,000 tuned in for the game on Friday. That was likely because the game got shifted over to Sportsnet One to make way for the NHL Entry Draft on Sportsnet. A million viewers tuned in for the draft, and it is almost certainly why the Jays ratings took a tumultuous fall.

If the NHL Entry Draft wasn’t on, however, I bet the Jays would’ve seen a modest dip anyway. The Jays game on Saturday drew 752,000 and 767,000 watched Sunday’s game, but the Jays games drew over 800,000 viewers on both Saturday and Sunday the week before.

The Women’s World Cup, on the other hand, continued to surge. Canada’s game against England drew over three million viewers on CTV, and that’s not too shabby when you consider that Canada’s match against Switzerland garnered 2.6 million viewers on Sunday, June 21.

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Press Release: Sportsnet is Now the #1 Sports Brand on TV in Canada

Sportsnet (logo via Wikimedia)

Sportsnet (logo via Wikimedia)

TORONTO (June 2, 2015) Following a year of double-digit audience growth and record-setting ratings, Sportsnet has now become the most-watched sports brand on TV in Canada. For the first time in the brand’s 17-year history, more Canadians are turning to Sportsnet channels than the competition, according to data from Numeris over the last 13 months.* The announcement was made today as part of the annual Rogers Upfront.

“Five years ago, we made significant investments to build upon our strong sports foundation and declared our goal of making Sportsnet the #1 sports media brand in Canada. We secured the most coveted content, acquired the right assets, enhanced production elements, hired the best talent in front of and behind the camera, and integrated content across all five of our Sportsnet platforms with our NHL and Blue Jays offerings leading the way. The result is first-rate coverage of premium sports programming and a win for all Canadian sports fans with more choice of where, when and how to watch the content they want,” said Scott Moore, President of Sportsnet & NHL Properties, Rogers. “It’s been a great run – and we’re not done yet.”

From May 1, 2014 to May 31, 2015, the Sportsnet brand had the largest share and average minute audience of any sports brand on TV in the country, in the three key demos that matter most in sports: 2+, Men 18-34, and Adults 25-54. The numbers measure viewing on Sportsnet, Sportsnet ONE and Sportsnet 360 compared to all TSN channels (TSN1-5).

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