We’re in a golden age of television, but I wouldn’t be surprised if you weren’t aware of it. With hundreds of channels, seemingly endless repeats and frankly a lot of trash on the air, it’s hard to find the gems in the rubble.
It was a big week for CBC Sports. In addition to unveiling their snazzy new look, CBC announced that it has won the Canadian broadcast rights for the Beijing 2022 Olympic Games and the following Games in 2024. Much like the other recent Olympic Games CBC secured the rights for, coverage won’t be limited to the public broadcaster. CBC has teamed up with Bell Media and their arch-rivals at Rogers to get the Games on the air.
So that means we should be seeing the games on CBC, TSN and Sportsnet as well as Radio-Canada and RDS in French. Considering all of the channels involved, it might make for a mess to find what you want to watch. However, CBC did team up with TSN and Sportsnet for the Sochi Games and the world didn’t collapse in on itself.
I suppose it should be more of a concern if anyone would really bother with watching sports on traditional TV in 2022. Heck, if Harper won the election, I wasn’t even sure if CBC would make it to 2020. While some folks had problems with CBC’s Pan Am/Parapan Am Games coverage, which seemed to rely too much on its finicky digital platforms, maybe watching sports via an app won’t seem like trying to fit a hippo through a hula hoop by 2022. Continue reading
Sportsnet shared some info on the Jays ratings recently, and as you can probably expect by now, the Jays are continuing to draw in huge numbers.
When I was piecing together the sports ratings last week, I noticed something a bit odd. According to the schedule page on the TSN website, the September 11 Argonauts/Tiger-Cats game aired live on TSN1 and TSN3, and it possibly aired on tape delay on TSN5, while TSN4 aired a FIBA basketball game. That’s a very curious move especially considering that TSN4 is the local feed for both Toronto and Hamilton, the hometowns of the Argos and the Ticats, respectively. So, what gives? If TSN didn’t muck up their schedule online, and that is in fact correct, it looks like TSN might be messing with the hearts and minds of Argos and Ticats fans for ratings.
The roll out of the Canadian version of Disney Channel has been quite messy to say the least. It’s easily the worst launch for an American brand in Canada since Target’s epic 25-month trainwreck escapade up in the great white north. Corus, the folks who operate YTV, Nickelodeon (Canada), Teletoon, W and others, snagged the rights for Disney shows away from DHX, the new owners of Family, and the Canadian versions of Disney XD and Disney Junior, leading to quite a mess and an upending of nearly every major kids’ channel on TV. Let’s recap what went down.
After losing the rights to Disney content, DHX’s Family, Disney XD and Disney Junior made a slow but steady shift away from Disney shows to in-house produced programs like Gaming Show (In My Parents’ Garage) and The Next Step and broadcasts of whatever random show they could get their hands on, like the original ITV version of The X Factor. In a bit of a surprising move, DHX also announced that Degrassi would be coming to Family. (How they expect to tone down an MTV series for their audience is beyond me.)
Here’s my first ever piece for Sportscaster magazine. Funnily enough, news broke that the CRTC decided to prohibit simultaneous substitution for the Super Bowl, starting with the one in 2017, just after this was posted. I also tried to reach out to Bell Media and the CMA for this story, but I wasn’t able to get an interview, unfortunately.
U.S. TV advertisers are again moving the yardsticks, with reports that thirty-second spots are selling for as much as $4.5 million, and overall sales are generally ahead of those of previous years.
As is often the case, if you’re watching the game in Canada, however, chances are you won’t be able to catch many of the hyped ads during the Super Bowl. Continue reading