Canadian TV Ratings [Sports]: March 25-27, 2016


Curling is a ridiculously big deal in Canada. It’s almost too ridiculously big of a deal (logo via Wikimedia)

Canada completely embarrassed itself on the weekend of March 25 with nearly every single Women’s Worlds curling event drawing higher ratings than every other sports broadcast except the early and late games of Hockey Night in Canada

What makes this particularly bad? Canada didn’t even win a medal and the Canadian women’s curling team hasn’t been performing well lately. According to Yahoo, this year’s championship marked the first time Canada didn’t snag gold, silver or bronze since 2009, and it has been eighth straight years since the Canadian women’s curling team won gold — Canada’s longest losing streak, apparently. 

So, why is it that five curling events bested everything from Hometown Hockey, the Jays and the Raptors? (Actually, six curling events beat March 26’s Raptors game, while the team’s game airing the night before lucked out and did better than that day’s Women’s Worlds tiebreaker.) Well, damned if I know. Perhaps Canada is just a country with its priorities out of order when it comes to sports. I’m not sure. 

Anyway, for more on the weekend’s top sports events, check out Yahoo Sports Canada at the source link. 

Source: Yahoo Sports Canada/Numeris