It looks like I wasn’t the only one who skipped out on the Super Bowl this year. Almost one million fewer viewers watched Super Bowl 50 versus the big game last year.
If you’re looking for specifics, here they are: Numeris says that 7.3 million Canadians watched CTV’s broadcast of Super Bowl 50 on Sunday and one million watched RDS’ broadcast. Together 8.3 million watched Super Bowl 50 in Canada, a drop from last year’s 9.23 million.
Oh, and in case you’re wondering, just over half of the country (18.2 million) tuned in to watch at least a bit of the game.
CTV’s likely never going to see those numbers again because next year simultaneous substitution will be history for the Super Bowl. The NFL and CTV’s owner Bell Media aren’t going down without a fight, though. They’re appealing the CRTC’s decision, and it’s hard to see why not. Bell would lose a ton of advertising revenue if they can’t put in their ads over the American feed. But with what Bell’s charging for TV, Internet and phone service, do you feel the least bit sorry for them?
Featured Image via Bell Media