TORONTO (November 5, 2015) – Rogers and VICE Media, the youth media brand and digital content studio, today announced details of the new 24-hour Canadian VICE channel, VICELAND, and unveiled the new VICE Canada production facility, located in the heart of Toronto.
The newest addition to the Rogers Media specialty portfolio, VICELAND will launch in Winter 2016, featuring hundreds of hours of new and exclusive programming developed and produced by the young creative minds that are the heart and soul of VICE. The license currently used for bio. will be rebranded to VICELAND. Additional details will be announced in the coming weeks.
Boasting the country’s brightest young talent and serving as an incubator for the next generation of Canadian creators, the VICE Canada studio, which operates under VICE’s creative direction and ownership, is currently in development and production on nine new, Canadian original series. Since the Rogers-VICE partnership was announced in October 2014, more than 100 writers, directors, editors, producers, and filmmakers have been hired to create sought-after, homegrown content for all screens, to be exported around the world.
“We’re proud to be working with VICE to introduce a new voice in the media landscape through premium, original, cross-platform content that speaks directly to our millennial audience,” said Rick Brace, President, Rogers Media. “This Gen Y audience is not only looking for entertaining content, but something that reflects their values and views of the world. Through VICELAND and content from the new VICE Canada studio, we will fill this void, bringing viewers a unique programming experience unlike anything they’ve seen before.”