CBC bets big on the Olympics

The new CBC Sports logo (logo via CBC Sports/Twitter)

The new CBC Sports logo (logo via CBC Sports/Twitter)

It was a big week for CBC Sports. In addition to unveiling their snazzy new look, CBC announced that it has won the Canadian broadcast rights for the Beijing 2022 Olympic Games and the following Games in 2024. Much like the other recent Olympic Games CBC secured the rights for, coverage won’t be limited to the public broadcaster. CBC has teamed up with Bell Media and their arch-rivals at Rogers to get the Games on the air.

So that means we should be seeing the games on CBC, TSN and Sportsnet as well as Radio-Canada and RDS in French. Considering all of the channels involved, it might make for a mess to find what you want to watch. However, CBC did team up with TSN and Sportsnet for the Sochi Games and the world didn’t collapse in on itself.

I suppose it should be more of a concern if anyone would really bother with watching sports on traditional TV in 2022. Heck, if Harper won the election, I wasn’t even sure if CBC would make it to 2020. While some folks had problems with CBC’s Pan Am/Parapan Am Games coverage, which seemed to rely too much on its finicky digital platforms, maybe watching sports via an app won’t seem like trying to fit a hippo through a hula hoop by 2022.

We have a long way to go until then, but the 2016 Rio Games are right around the corner. CBC’s already so pumped about it that the broadcaster has decided to rename CBC Sports Weekend to Road to the Olympic Games. It seems as if the program will morph more into a random assortment of Olympics-related national and international winter and summer sports with some features, analysis and interviews thrown in there, too.

The decision to rebrand CBC Sports Weekend to Road to the Olympic Games may have been related to the IOC’s upcoming Olympic Channel. The channel’s focus will be on what goes on between the Games and will apparently be available worldwide. CBC will be a partner with the Olympic Channel and will provide it with Canadian content.

Believe it or not, there’s more! Along with all that Olympic content, cbcsports.ca has received a makeover, and apparently the CBC Sports website will also stream some sporting events, including the 2015 IPC Athletics World Championships. Check out cbcsports.ca to see what’s new for yourself.

Believe it or not, there’s more! Along with all that Olympic content, cbcsports.ca has received a makeover, and apparently the CBC Sports website will also continue to stream some sporting events, including the 2015 IPC Athletics World Championships. Check out cbcsports.ca to see what’s new for yourself.

(Featured Image via CBC Media Centre)

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