TORONTO (April 9, 2015) – Discovery puts the power tools in viewers’ hands as the network revealed today an innovative component to its new Canadian series BLOOD, SWEAT & TOOLS, premiering Monday, April 13 at 10 p.m. ET/PT. In a do-it-yourself (DIY) television first, viewers will be deeply integrated into the on-screen action by voting LIVE during the season finale to decide which of the program’s five inept home renovating couples will be declared “Most Improved”, and take home the $50,000 cash prize. And while the five teams compete during the first eight weeks of the series, all handyman wannabee viewers can increase their influence by earning additional votes while showing off their own renovation expertise and experience the TV challenges and trivia themselves on the dedicated BLOOD SWEAT & TOOLS online platform, The Gamebench.
Votes can be cast immediately following the broadcast of the penultimate episode on June 1 – and throughout the finale broadcast airing Monday, June 8 at 10 p.m. ET/PT – in several ways: via The Gamebench; on Twitter using the particular team’s hashtag; via the show’s Facebook page; and by text. Playing along on The Gamebench, viewers will also earn additional votes to cast and have a greater say in choosing the winning pair. The more viewers play, the more votes they earn to cast. Officially launching in lockstep with the series debut on Monday, viewers can now sign in to The Gamebench’s desktop or mobile platforms to register for the series’ complementary digital entertainment experience.
Designed and developed by Toronto’s Jam3 in association with Discovery’s digital group, The Gamebench offers a beautifully designed desktop and mobile experience featuring “Tool Up! Trivia” and “Extreme Challenges”, along with episode extras, competitor tracking, cast info, leaderboard, previews, and more.
(Featured Image via Bell Media)