TORONTO, April 2, 2015 – Showcase, Canada’s leading destination for premium drama, celebrates its 20th anniversary on air with a national consumer marketing campaign, highlighting a dynamic new look, logo and voice. Beginning this week, viewers will see a refreshed brand, on-air and off-air, infused with colourful creative elements that complement the channel’s famed character-driven dramas and blockbuster movies.
Over 20 years, Showcase has become Canada’s premiere destination for premium drama with extraordinary stories and characters. Showcase’s new logo and on-air look reflect the channel’s big and dramatic sensibility. The logo is a throwback to the original Showcase logo with a refreshing and contemporary design reflecting the new programming. The channel’s distinctive new logo anchors all of the on-air elements, from station ID bugs to advertiser billboards, and is complemented by a vibrant and interchangeable colour scheme used in customized brand image spots. The channel’s new tagline “SHOWCASE – Beyond Ordinary” was created to represent the innovative programming available on the channel.
“As one of Shaw Media’s most-watched specialty channels, we knew we had to create a new look that would act as an extension of the channel’s programming evolution and appeal to our discerning viewers,” said Amanda Ploughman, Vice President of Marketing, Shaw Media.”The result is a new look and logo that pays homage to the past 20 years, while taking a fresh and clever approach that fans and advertisers alike will enthusiastically embrace.”