TORONTO (April 1, 2015) – Much announced today the creation of Much Digital Studios, a multi-channel network of Canadian and international YouTube creators slated to launch this spring. Much Digital Studios will harness the vision of YouTube creators from multiple genres to fuel a new digital strategy for the brand. As part of this strategy, Much.ca, long a destination for Much’s loyal fans, will re-launch to showcase new curated content from Much Digital Studios, together with current on-air programming, music videos, and interviews. Much Digital Studios, and the new Much.ca, are the latest ways Much is connecting with Canadian and now international youth, celebrating the diversity, creativity, and irreverence of Much fans by keeping them at the centre of the brand.
“This is the next natural step in the ongoing evolution of Much,” said Tracey Pearce, Senior Vice-President Specialty and Pay, Bell Media. “Much has always inhabited the space our fans live in, evolving our focus to deliver what our current fans want. Short-form digital content is what they want now, and Much Digital Studios is being launched to feed that desire.”
“Much has always been committed to remaining relevant to our audience – our currency lies in our connection to youth,” said Justin Stockman, Vice-President, Specialty Channels, Bell Media. “Much Digital Studios strengthens our connection to our loyal and engaged fans, and at the same time deepens our ability to provide bespoke opportunities for advertisers.”