TORONTO, March 25, 2015 – Shaw Media and Shaftesbury’s digital studio, Smokebomb Entertainment, have joined forces with brand agency shift2 and Schick® Quattro for Women® to engage female millennials with MsLabelled, a new, fashion-focused, multiplatform comedy series (20 x four-minutes) featuring and executive produced by Jeanne Beker (Fashion Television). MsLabelled is available now at VervegirlTV and Slice.ca/MsLabelled.
Designed to run both online and on air, MsLabelled is a witty, vlog-style comedy series set in the fast-paced, high-pressure world of fashion. The series features Ella (Rebecca Liddiard; Between), a young fashionista who tries to find her own voice in the industry by launching an upstart fashion blog, after landing a job at a magazine overseen by editor-at-large Jeanne Beker. The series extends onto social platforms through Instagram, Tumblr and Twitter where fictional and real world fashion vloggers, along with the fans of the series, can share, discuss and dissect fashion and fashion trends. The first six episodes are now available on Slice™ network’s popular, female-focused website Slice.ca and the VervegirlTV YouTube channel, with new episodes to be released each Tuesday and Thursday as well as additional Schick® Quattro for Women branded content featuring the cast. Episodes of MsLabelled will be reshaped for TV and air on Slice™ at a later date.
“We know great content can thrive on multiple platforms,” said Christine Shipton, SVP of Content, Shaw Media. “MsLabelled, a series ripe with entertaining characters and strong storytelling, works perfectly across both mediums and offers us the exciting opportunity to have brands like Schick® engage with the series.”