Press Release: BIG BROTHER CANADA SEASON THREE PREMIERE REACHES 2.6 MILLION VIEWERS

Global (screenshot via Global GO)

Global (screenshot via Global GO)

TORONTO, March 24, 2015Big Brother Canada‘s nail-biting season three premiere drew over 1 million (2+)* viewers on Global and Slice™. Monday’s opener reached 2.6 million** viewers over the hour, who watched with anticipation as the houseguests moved in to an empty house and were forced to instantly nominate two people for eviction, putting Risha Denner and “Sindy with an ‘S'” on the chopping block.

With Sindy winning POV, saving herself from eviction and nominating Pilar Nemar, the fate of the evictees was instantly put in Canada’s hands, and viewers flocked to BigBrotherCanada.ca to vote for this week’s eviction. Over 100,000*** fans visited the show’s robust digital platform on Monday, a 45% increase to the site’s season two premiere day traffic.

DATA HIGHLIGHTS

  • Big Brother Canada won the time period nationally in the coveted 18-49 demo, with over 500,000 viewers.*
  • Big Brother Canada won the night in Calgary and Edmonton across all demos.****
  • Exceeded last spring’s premiere on Global by 14% (2+), 22% (A18-49), and 26% (A25-54).*****

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