Press Release: DHX MEDIA TEAMS UP WITH NICKELODEON AND YTV ON MAKE IT POP

YTV (screenshot via YTV.com)

YTV (screenshot via YTV.com)

TORONTO, ON (March 12, 2015) – DHX Media Ltd. (“DHX” or the “Company”) (TSX: DHX.A, DHX.B), a key player internationally in the creation of content for families and children, has partnered with Nickelodeon, the number-one entertainment brand for kids (US and international), and YTV, the leading kids and family network in Canada, on the live-action musical-comedy series Make It Pop. The half-hour sitcom is currently filming 20 episodes at DHX’s Epitome Studio, in Toronto, Canada. Make It Pop premieres on Nickelodeon (US) Monday, April 6, 2015 at 7:00p.m. (ET/PT) and will premiere on YTV in summer 2015.

Make It Pop, which has just been picked up for 20 episodes, is a comedic, music-infused daily strip about three unique girls who come together to start their own K pop– inspired band. Randomly selected to room together at boarding school, three freshman girls – bookish Corki (Erika Tham), fashion forward Jodi (Louriza Tronco), and social media maven Sun Hi (Megan Lee) – meet and bond over music. With the help of fellow boarding school classmate and DJ hopeful, Caleb (Dale Whibley), the girls grow from roommates to bandmates as their band, XO-IQ, becomes a school-wide sensation and they compete for a place in the upcoming school musical.

The series, which will feature original songs and performances in every episode, is co-created by Thomas W. Lynch and Nick Cannon and produced by DHX Media. Make It Pop is executive produced by Lynch and Cannon, together with Steven DeNure and Anne Loi for DHX Media. DHX Media will also handle global distribution and brand management for Make It Pop, as well as merchandising and licensing through appointed agency, Copyright Promotions Licensing Group Ltd. (CPLG).

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(Featured Image via DHX Media)

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