Press Release: Sunday Sizzles on CTV as MASTERCHEF CANADA Has Season-High Overnight Audience of 1.4 Million Viewers

CTV (logo via CTV.ca)

CTV (logo via CTV.ca)

TORONTO (March 9, 2015) – CTV was firing on all four burners Sunday night as MASTERCHEF CANADA kicked off the evening with a season-high overnight audience of 1.4 million viewers, preliminary overnight data from Numeris (BBM Canada) confirms. Sunday also saw the return of CTV’s hit original drama MOTIVE, which premiered to 1 million viewers growing its lead-in of SECRETS AND LIES (926,000 viewers) by 8%, to battle it out to become the #1 entertainment program in its 10 p.m. timeslot with total viewers and A18-49. MASTERCHEF CANADA kicked off a strong Sunday for CTV, with the network leading Global from 7-11 p.m. by 47% with total viewers and 81% among A25-54, and with more than double the audience among A18-34 and A18-49. CTV delivered the Top 4 conventional programs with A18-49 with MASTERCHEF CANADA, ONCE UPON A TIME, MOTIVE, and SECRETS AND LIES.

A closer look at Numeris (BBM Canada) preliminary data for Sunday:

  • Once again winning its 7 p.m. timeslot, MASTERCHEF CANADA was up 23% among total viewers from last week’s episode.
  • ONCE UPON A TIME won its timeslot with total viewers (1.4 million) and was the #2 program of the night in all key demos.
  • SECRETS AND LIES (926,000 viewers) saw growth over its premiere a week ago among A18-49 (+8%) and A25-54 (+3%).
  • Building upon its lead-in, the Season 3 premiere of MOTIVE (1 million) on CTV led the simulcast of BATTLE CREEK (837,000, Global/CBS) at 10 p.m. by 19% with total viewers, 10% with A18-34, and 4% with A18-49. Last night’s season premiere was also up 8% with total viewers over its Season 2 premiere just over a year ago.

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(Featured Image via Bell Media)

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