TORONTO (February XX, 2015) – Canada’s only 24-hour business and financial news channel posted a record month online and, according to final data from Numeris (BBM Canada), its best television audiences in nearly two years. Business News Network (BNN) saw a 24% increase in adult viewers (18+) during the business day and a 16% bump overall in January compared to the same month in the previous year. BNN’s digital platforms led by BNN.ca grew exponentially, powered in part by the spectacular mobile growth of BNN GO.
“BNN continues to reach 1 million of the most engaged, powerful, and affluent viewers in Canada every week, while speaking to personal investors with features like February’s YOUR MONEY MONTH,” said Grant Ellis, General Manager, BNN. “After 15 years on the air, BNN is stronger than ever and reaching more and more Canadians through TV, radio, and multiple popular digital platforms.” More highlights of BNN’s January audience metrics include:
- BNN’s overall full-day average A18+ audience was up 16% year-over-year to its highest level in 23 months.
- While the North American markets were open (9:30 a.m. – 4 p.m. ET), BNN averaged more than 25,000 adult viewers (18+) per minute – a 24% increase over the previous January.
- BNN’s online video views were up 70% versus the 2014 monthly average and visits were up 79% against last year.