TORONTO, February 17, 2015 – Shaw Media is pleased to announce that Global Television has partnered with JUST EAT for a special “Viewers Choice Weekend” in celebration of The Simpsons 25th season. Whether you’re pulling off the perfect prank on Principal Skinner or nailing your saxophone solo at the Springfield Elementary concert, celebrating life’s little victories with a mini fist pump always feels appropriate. This March, JUST EAT is offering fans of The Simpsons a mini fist pump to celebrate the show’s 25th season with a weekend marathon of episodes hand-picked by Canada’s biggest fans.
The partnership between JUST EAT and Global TV sees fan-favourite episodes of The Simpsons celebrated in a fun on-air and online integration. The on-air JUST EAT branded promo spots will encourage viewers during the three week campaign to visit www.globaltv.com/thesimpsons where fans can engage in an interactive round-robin tournament. The tournament will consist of three rounds. During round one, 64 episodes of The Simpsons will be pitted against each other in a ‘best of the best’ tournament asking fans to select their favourite. Round two will begin on February 21st, where the list of episodes will be narrowed down to the top 32 episodes for fans to choose from, and then ultimately the final round will decide the top 16 episodes by the end of the third week. For fans who would love to eat at Krusty Burger or Moe’s Tavern, the interactive round-robin tournament will be a great way to recall their favourite moments from The Simpsons during the three week campaign leading up to the marathon.
“Fans of The Simpsons have an appetite for punchy humour and memorable experiences. Our partnership with JUST EAT offers an online and on-air integration that is perfectly suited for this unique campaign and the target audience,” said Errol Da-Ré, Senior Vice President, Sales for Shaw Media. “This is a first time partnership with Shaw Media and FOX, and we think it’s a special way to celebrate the 25th season of The Simpsons with our viewers.”