TORONTO (February 9, 2015) – Last night E! ruled the red carpet in its signature style with LIVE FROM THE RED CARPET: THE 2015 GRAMMY AWARDS® garnering 304,000 viewers. Reaching more than 1 million viewers, the special made E! the #1 entertainment specialty channel during its 6 – 8 p.m. timeslot among the coveted A18-34 demo, and #2 among total viewers, A18-49, A25-54, F18-49, and F25-54. LIVE FROM THE RED CARPET: THE 2015 GRAMMY AWARDS was up 34% with A18-49 and 20% among total viewers compared to 2014.
Collectively, E!’s GRAMMY coverage from 4 p.m. – 12 midnight ET including COUNTDOWN TO THE RED CARPET, LIVE FROM THE RED CARPET, and E!’s AFTER PARTY, reached more than 1.3 million Canadians.