TORONTO (February 2, 2015) – Last night’s epic SUPER BOWL XLIX on CTV and RDS set a new all-time SUPER BOWL Canadian audience record. Preliminary overnight data from Numeris (BBM Canada) confirms that an average audience of 9.2 million viewers on CTV and RDS (CTV: 8.2 million; RDS: 1 million) watched the New England Patriots’ nail-biting 28-24 victory over the Seattle Seahawks. This marks a 13% increase compared to the previous all-time SUPER BOWL record (8.18 million viewers for 2012’s SUPER BOWL XLVI) and a 16% increase compared to last year’s SUPER BOWL XLVIII (7.94 million viewers).
Overall, 19.3 million unique viewers – or more than one-in-two Canadians (55%) – watched some part of the 2014-15 NFL championship on CTV or RDS. Scoring the coveted post-SUPER BOWL timeslot, the Season 2 premiere of the CTV original series MASTERCHEF CANADA attracted a preliminary overnight audience of 1.35 million viewers – outperforming THE BLACKLIST (929,000 viewers on Global/NBC) by 46% among total viewers.
“Last night’s SUPER BOWL XLIX was a down-to-the-wire thriller that lived up to its billing as the biggest event on TV,” said Phil King, President – CTV, Sports, and Entertainment Programming. “Once again, millions of Canadians were entertained by a blockbuster game, a dazzling halftime show, and some fantastic creative representing Canadian and international brands.”