Press Release: Canada Sets New SUPER BOWL Audience Record with SUPER BOWL XLIX Attracting 9.23 Million Viewers on CTV and RDS

CTV (logo via CTV.ca)

CTV (logo via CTV.ca)

TORONTO (February 2, 2015) – Last night’s epic SUPER BOWL XLIX on CTV and RDS set a new all-time SUPER BOWL Canadian audience record. Preliminary overnight data from Numeris (BBM Canada) confirms that an average audience of 9.2 million viewers on CTV and RDS (CTV: 8.2 million; RDS: 1 million) watched the New England Patriots’ nail-biting 28-24 victory over the Seattle Seahawks. This marks a 13% increase compared to the previous all-time SUPER BOWL record (8.18 million viewers for 2012’s SUPER BOWL XLVI) and a 16% increase compared to last year’s SUPER BOWL XLVIII (7.94 million viewers).

Overall, 19.3 million unique viewers – or more than one-in-two Canadians (55%) – watched some part of the 2014-15 NFL championship on CTV or RDS. Scoring the coveted post-SUPER BOWL timeslot, the Season 2 premiere of the CTV original series MASTERCHEF CANADA attracted a preliminary overnight audience of 1.35 million viewers – outperforming THE BLACKLIST (929,000 viewers on Global/NBC) by 46% among total viewers.

“Last night’s SUPER BOWL XLIX was a down-to-the-wire thriller that lived up to its billing as the biggest event on TV,” said Phil King, President – CTV, Sports, and Entertainment Programming. “Once again, millions of Canadians were entertained by a blockbuster game, a dazzling halftime show, and some fantastic creative representing Canadian and international brands.”

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