BANFF, ALTA. (January 20, 2015) – From draw-to-the-button finishes to Banff’s breathtaking scenery, this weekend’s PINTY’S ALL-STAR CURLING SKINS GAME proved to be a hit with curling fans – and a ratings winner for TSN. Overnight data from Numeris (BBM Canada) confirms that TSN’s annual curling skins game attracted an average audience of 461,000 viewers – marking a 40% increase compared to last year’s event.
An average audience of more than a half a million Canadians tuned in for three of the six draws from the PINTY’S ALL-STAR CURLING SKINS GAME. Overall, more than 3.7 million unique Canadian viewers tuned in to some part of TSN’s fan-favourite event.
The PINTY’S ALL-STAR CURLING SKINS GAME, held for the second straight year at The Fenlands Banff Recreation Centre in beautiful Banff National Park, included a women’s competition for the first time since 2003 that helped to attract big audiences.
The most-watched draw from the PINTY’S ALL-STAR CURLING SKINS GAME was the women’s final featuring curling powerhouses Team Homan vs. Team Jones, which attracted an average audience of 579,000 viewers – despite being up against the thrilling NFC Conference Championship.
The women’s competition also drew the second biggest audience from this weekend, with Team Jones’ comeback victory over the up-and-coming Team Carey attracting an average audience of 543,000 viewers.
The men’s final featuring Team Morris vs. Team Jacobs – the third most-watched draw – attracted 521,000 viewers, marking a 54% increase compared to last year’s men’s final.