Press Release: THE PEOPLE’S CHOICE WAS THE BOOK OF NEGROES

CBC (logo via CBC)

CBC (logo via CBC)

Canadians continue to prove their love of THE BOOK OF NEGROES as ratings for the premiere of the miniseries won in prime time last night, with 1.7 Canadians tuning in to watch. It was the number-one program in prime time last night, beating the People’s Choice Awards on Global at 9 p.m.

On social media, #BookofNegroes saw great success over all time zones, particularly on Twitter where the hashtag was trending nationwide for over two hours, generating a social reach into the millions.

The award-winning novel by Lawrence Hill has been given a new life on the small screen; Canadians can watch on Wednesday nights at 9 p.m. on CBC until February 11, 2015.

Advertisements