Mackenzie Investments is the presenting sponsor of the 2014-15 season of Championship Alpine Skiing on CBC. The partnership launched with the Lake Louise Alpine World Cup on CBC on November 29th, offering Canadians the first chance to follow celebrated athletes, including former and prospective Olympians, throughout their journeys during the ski season.
“We are very excited about the partnership with Mackenzie Investments. Given their interest in elevating amateur athletics in Canada, this collaboration is a perfect fit for CBC Sports,” said Jim Kozak, senior director, marketing CBC/Radio-Canada revenue group.
“CBC is the home of Olympic and amateur sport in Canada. Our mission is to tell the stories of Canada’s best and brightest athletes as they compete against the world,” said Jeffrey Orridge, executive director of sports properties and general manager, Olympics, CBC.