(Hollywood, California) Entertainment branding and marketing innovations agency Troika (www.troika.tv) has partnered with Corus Entertainment to refresh the visual identity of W Network, Canada’s leading lifestyle and entertainment television destination for women. The refresh launches on-air the first week of 2015, with the website following shortly thereafter.
The conceptually driven visual identity that Troika developed for W Network celebrates W’s relationships between the network, the audience and the talent, that makes for great television. Troika employed the creative concept “Reveal,” which explores the visual relationship between positive and negative space in new and unexpected ways, and incorporates bold and fun graphic motifs that create an illusion of depth and sculptural dimension throughout the identity.
Dale Everett, Creative Director at Troika, “This was a wonderful collaboration between two creative partners – from our very first meeting at the Troika offices where we spent the day envisioning what we all wanted to accomplish, to the live action shoot in Toronto, through final delivery. The result is an identity rebrand that is personal, conversational, fresh, clean, and modern. And going forward it advances the positive and upbeat image that W is to so many viewers across Canada.”
“Working with the talented team at Troika, we are launching a fresh on-air identity for W that highlights the dynamic and in depth connection between our audience and our on talent, said Dolores Keating-Mallen, Vice President, Creative Director, On Air Promotions, Corus Entertainment.” The brainstorming and collaboration with Troika has resulted in a visually stunning new look that will roll out across all the on-air elements on the network in January.”