Press Release: WITH CANADA NOT MAKING THE GRADE WHEN IT COMES TO KIDS’ PHYSICAL ACTIVITY, KIDS’ CBC GETS MOVING WITH THE MOBLEES TO INSPIRE HEALTHY CHANGE

CBC (logo via CBC)

CBC (logo via CBC)

With Canada lagging globally when it comes to meeting guidelines for kids’ overall physical activity and limiting sedentary behavior, Kids’ CBC aims to inspire healthy change in the way Canadian children and their families move through their daily lives with The Moblees (30 x 11-minutes), a new live-action interactive musical adventure series for kids aged 3 – 5 years. Integrating a holistic approach to healthy active living, including non-sedentary behaviors, physical activity and nutrition, The Moblees will premiere on CBC on Monday, December 22 at 8/8:30am NT.

“The Moblees is a great addition to the Kids’ CBC family,” said Kim Wilson, creative head of children’s and youth programming, CBC. “It’s all about empowering kids to live a healthy, active lifestyle, which is a key element of our Whole Child strategy.”

“Using a television program as a strategy to reduce the sedentary behaviour of young children seems paradoxical,” confesses Professor Mark Tremblay, director of the healthy active living and obesity research group at the Children’s Hospital of Eastern Ontario Research Institute, “however, The Moblees is designed to condition and guide young children and their families to recalibrate their lifestyle to one where fun, creative, lifestyle-embedded movements are normal, spontaneous, frequent, desired and rewarded.” 

Featuring fun moves, memorable music and catchy lyrics, The Moblees turns home viewers into home do-ers by getting them off the floor and into the action through direct-to-camera address and playful participation. The series stars five loveable characters who – along with do-ers at home – overcome obstacles through teamwork and movement: feisty Bailey Butterfly (Shannon Hamilton); her spontaneous younger brother, Carlin Caterpillar (Scott Farley); brainy perfectionist Gisbert Grasshopper (Chris George); tail-waggity optimist Dasha Dog (Michelle Bouey); and super smooth Sylvio Snake (Matt Nethersole). Kids from around the world also share their own Moblee moves in the series.

Each episode features a movement-centric, song-driven adventure that culminates in the awarding of a Moblee Medal, rewarding preschoolers’ newfound expertise in doing ordinary things in extraordinary ways with movement. Boasting an infectious blend of original world music, The Moblees’ imaginative journeys provide transformative experiences where children and their families are encouraged to live a healthy, active lifestyle.

As a multiplatform “MOVEMENT Movement,” The Moblees will extend the experience beyond the television screen to include online activities for kids at kidscbc.ca/moblees (starting on Dec 22) and healthy tips and recipes for parents and caregivers at cbc.ca/parents (starting on Dec 22) as well as outreach appearances in Canada. The Moblees and Kids’ CBC will also partner with ParticipACTION to share information and explore additional outreach opportunities through the organization’s network of 3,400 community organizations across the country.

For more click here

(Featured Image via CBC Media Centre)

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