TORONTO (December 3, 2014) – For the second year in a row, Bell Media has been honoured by Playback magazine with “Channel of the Year” and “Show of the Year,” as revealed in their Winter 2014 issue. Discovery was named Channel of the Year, recognized for its investment in a robust stable of original Canadian content and audience strength – including the male demos as highlighted by Playback – while CTV’s hit original series MASTERCHEF CANADA, produced by Proper Television,was named Show of the Year (Non-Scripted), in advance of its Season 2 return in Winter 2015. Playback also named Discovery’s production partner on COLD WATER COWBOYS, Paperny Entertainment, as Producer of the Year.
“We are immensely honoured to be acknowledged once again by Playback magazine,” said Kevin Crull, President, Bell Media. “We are very proud of the impressive gains Discovery has made this season, as well as the success of our original series MASTERCHEF CANADA from production partner Proper Television. Congratulations to everyone involved in this much-deserved recognition.”
Reclaiming its position as the #1 entertainment specialty channel in Canada among Adults 25-54 this season, Discovery was selected as Playback’s “Channel of the Year,” and cited for a range of landmark successes and achievements, particularly in its unique approach to Canadian programming as a significant source of ratings strength. Playback recognized the channel’s wide breadth of Canadian productions that underpin its programming strategy, including COLDWATER COWBOYS, produced in association with Playback’s “Producer of the Year”, Paperny Entertainment; CANADA’S WORST DRIVER, the channel’s highest performer for attracting a broad co-viewing audience; as well as GOLD RUSH, HIGHWAY THRU HELL, and DEADLIEST CATCH, all of which consistently draw strong co-viewing audiences.
As the network approaches its 20th anniversary on January 1, Discovery was also noted for its continued success reaching the sought-after M25-54 demographic and its impact on the increased rate of advertising integrations, citing Nissan’s alignment with SHARK WEEK, and Toyota’s product integration into HIGHWAY THRU HELL.
Named by Playback as Show of the Year (Non-Scripted), CTV’s hit original series MASTERCHEF CANADA had an average of 1.8 million viewers in its inaugural season. MASTERCHEF CANADA became the most-watched Canadian series in the country for the 2013/14 broadcast season, and is the first and only homegrown series in more than a decade to land in the Top 10 list for A25-54 and A18-49 during its winter broadcast. The CTV Brand Partnerships team worked closely with Kraft Canada, the premiere sponsor of the series, on innovative brand extensions and various in-show integrations. Kraft Canada won a bronze Media Innovation Award for Best Use Of Content, Content Integration for the partnership.
The series was so well received, CTV is debuting MASTERCHEF CANADA: A HOLIDAY SPECIAL, a first for the format internationally, on Monday, Dec. 15 at 8 p.m. ET/PT on CTV. MASTERCHEF CANADA is produced by Proper Television in association with CTV, and the MASTERCHEF format is represented internationally by Shine International, the sales and distribution arm of Shine Group, and is based on a format originally created by Franc Roddam.