TORONTO (December 3, 2014) – Premium television, for $4/month. At a press conference this morning, Kevin Crull, President, Bell Media introduced Canada to CraveTV™, the company’s next-generation subscription on-demand video streaming service launching Thursday, Dec. 11. Costing about as much as a latte, CraveTV brings simplicity, ubiquity, accessibility, and premium content to Canadian TV lovers at an unbeatable value.
With a singular focus on delivering the best TV content of yesterday and today, CraveTV is designed to complement Canada’s current TV offerings as an additive service featuring exclusive, premium programming, all at an affordable price.
“We’re incredibly proud to launch a video streaming service dedicated to TV lovers who crave even more quality television, while enhancing the value TV providers deliver to their subscribers,” said Kevin Crull, President, Bell Media. “In a fast-paced media industry in which the consumer is king, CraveTV raises the bar and redefines the Canadian TV landscape by offering a complementary, premium product at an incredibly great value.”
“With TELUS, Bell, and Bell Aliant already on board, we are thrilled to partner with Eastlink, Northwestel, and other CCSA members who have recognized the value and potential CraveTV provides,” said Domenic Vivolo, Executive Vice-President, Content Sales and Distribution Marketing. “We look forward to welcoming additional distribution partners as CraveTV ramps up with even more incredible content in its first months of service.”
“Right out of the gate, CraveTV delivers an incredible offering of some of TV’s most-watched and most-loved shows, with more to come,” said Mike Cosentino, Senior Vice-President, Programming, Bell Media. “New content will be added every week on #iCraveFridays. What a way to start the weekend.”