Press Release: Bell Media Reveals Canadian First-Look Strategy for “Project Latte”

Bell Media (logo via Wikimedia)

Bell Media (logo via Wikimedia)

TORONTO (December 2, 2014) – Bell Media announced today a first-look strategy for its subscription on demand video streaming service that will see episodes of original Canadian series premiere on “Project Latte” 24 hours in advance of their network television premieres. The announcement was made as Bell Media revealed the premium Canadian scripted content that will be available on the service, representing the most-acclaimed and most-watched original primetime programming in Canada. It was also confirmed today that CORNER GAS: THE MOVIE will be the first Canadian program to receive a first-look screening on “Project Latte” ahead of its linear television premiere.

The first-look strategy is designed to provide crucial samplings of episodes ahead of their regular network airings, while providing an additional platform to proudly showcase Canada’s independent productions. Series that receive first-look screenings will stack on “Project Latte” for their entire current-season run, which will be immediately complementary to the past-season episodes also on the service.

In 2015, Bell Media original productions SAVING HOPE, MOTIVE, SPUN OUT, and more will receive a first-look premiere on “Project Latte,” becoming the only titles on the service with past and in-season episodes available. The announcement comes as additional drama titles were announced for “Project Latte,” and on the eve of a major announcement tomorrow confirming final details for the service.

“Our first-look execution not only provides terrific value to customers of Project Latte, but represents an additive strategy, delivering a Canadian advantage for our production partners,” said Mike Cosentino, Senior Vice-President, Programming, Bell Media. “It demonstrates pride of place for our original productions and the value they provide. With complete past seasons along with the current, in-season episodes available on the service, it helps build the profile of these series for discovery by even more TV viewers.”

With more than 40 titles comprising nearly 1,000 assets at launch, “Project Latte” will feature more primetime original Canadian television programming than any other similar service. At launch, premium, non-kids Canadian programming on “Project Latte” will total more than 12% of the service’s entire catalogue, with more original content to be added regularly.

Curated to reflect “Project Latte’s” commitment to premium TV programming, Canadian titles announced today represent more than 200 Canadian Screen Award nominations.

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(Featured Image via Bell Media)

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