Press Release: Bell Media Strikes Lightning in “Project Latte” Deal For ARROW and THE FLASH

Bell Media (logo via Wikimedia)

TORONTO (November 26, 2014) – “Project Latte” is coming to Starling City and Central City. Bell Media announced today it has hit the bull’s eye with an exclusive streaming agreement with Warner Bros. International Television that will bring Top 20 superhero TV series ARROW and THE FLASH to its subscription on-demand video streaming service, code-named “Project Latte.” Based on the DC Comics characters, ARROW and THE FLASH are among the most-watched television programs in Canada. The first titles announced for “Project Latte’s” action-packed Superhero Collection, the two programs will be featured in a massive cross-over event Dec. 2 and 3 on CTV.

Following billionaire playboy and secret vigilante Oliver Queen, ARROW was an instant hit when it premiered in 2012 and remains a Top 16 program in its third season on CTV. All 46, one-hour episodes from the series’ first and second seasons will immediately be available when “Project Latte” launches in December.

In its debut season this fall on CTV, THE FLASH has become a monster hit right out of the gate, currently ranking as the third most-watched program overall in Canada among all key adult demos with an average weekly audience of 2.7 million total viewers. The one-hour drama series about the Fastest Man Alive will become available on “Project Latte” when its debut season concludes in 2015.

“With three out of the Top 4 most-watched programs in Canada superhero-themed, there is clearly a demand for this genre of programming,” said Mike Cosentino, Senior Vice-President, Programming, Bell Media. “We are delighted to join forces with DC Comics and Warner Bros. to bring these two hit franchises to Project Latte subscribers.”

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(Featured Image via Bell Media)

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