Corus Entertainment announced today that is has partnered with Fingerprint, the San Francisco-based mobile technology company, to create a mobile entertainment platform for kids aged two to seven. Set to launch globally in 2015, the platform will offer preschoolers a safe, fun and branded environment to enjoy videos, games, music and eBooks featuring their favourite Nelvana characters Max & Ruby, Little Bear, Franklin, The Berenstain Bears and more.
“We’re thrilled to partner with Fingerprint to develop our first global digital offering for kids,” said Colin Bohm, Vice President, Television, Head of Corus Kids. “Leveraging Fingerprint’s expertise to create compelling and fun mobile applications for children will enable our Nelvana brands to be enjoyed by even more kids in multiple languages and territories around the world.”
In 2012 and 2014 Corus invested in Fingerprint as part of Corus’ strategy to expand into new markets and unlock additional value in Nelvana’s rich library of branded content.
“It’s been our dream to bring Corus’ family of great brands to life on mobile devices,” said Nancy MacIntyre, CEO of Fingerprint. “By creating this new platform, families will have peace of mind as they encourage their children to experience favourite brands on the family’s personal mobile devices. After all, mobile is where people of all ages are spending their time. Corus will expand its brands via mobile and further grow its fans.”