Corus Entertainment announced today that it is launching apps across its popular kids channels Treehouse, YTV and TELETOON for a TV Everywhere experience.The TV Everywhere apps will be available to subscribers of the linear services in Canada on iOS and Android devices, giving kids and families access to hundreds of hours of new programming that they can view, download and live stream. Fans can look forward to content from their favourite series anytime, anywhere including, Dora and Friends, Mike the Knight, SpongeBob Square Pants and Adventure Time, to mention a few.
The preschool Treehouse app will launch in spring 2015 as the first phase of the rollout, with YTV and TELETOON apps launching soon after. The TELETOON app will also be offered in French.
“As part of Corus’ expanding digital content strategy, these apps will offer viewers an opportunity to sample shows and engage with new content on their portable devices,” said Colin Bohm, Vice President, Television, Head of Corus Kids. “These apps will give our Corus Kids subscribers the flexibility to enjoy some of their favourite shows whether they’re at home or on the go.”
Each app has been designed specifically for its core audience, ensuring a fun, entertaining experience for Treehouse preschoolers and YTV and TELETOON fans. Key features include download-to-go, parental controls and interactive environments. The apps are built using You.i Engine software, developed by Ottawa-based startup You.i TV, which powers the user experience across all platforms.
The apps will be made available on more devices and digital platforms to subscribers in the coming months.