Press Release: CBC ASKS CANADIANS TO SHAPE PROGRAM CONTENT WITH NEW PILOT PROJECT LET’S GET HITCHED

CBC (logo via CBC)

CBC (logo via CBC)

CBC launches testing of a new pilot project for its series LET’S GET HITCHED, allowing Canadians to weigh-in on elements of the program’s content that will help shape the future television pilot. In a first of its kind endeavour for the network and produced with the participation of the Bell Fund’s TV Development Digital Pilot Fund, CBC encourages viewers to visit cbc.ca/canadacreateshereNovember 17 through 28 to review content options and provide feedback for the wedding-themed program LET’S GET HITCHED. Viewers’ responses will be analyzed and used to help determine how the pilot will be crafted, which will then be submitted for pick-up on the network.

The online project signifies a new version of dial testing, designed to gauge brand integration and Canadians’ response to the show. The outcome will help shape the series, as fashioned by viewers reflecting the type of content Canadians respond to and desire to see on their public broadcaster.

LET’S GET HITCHED is a brand new lifestyle series that follows the stories of couples who decide to forego traditional weddings and opt instead to tie the knot at City Hall. Featuring diverse couples and engaging real-life narratives of matrimony, each episode follows couples as they prepare for their big day and recount their personal love story.  Created and produced by Pivotal Media and Headtrip Films. Executive Producers are Andrea Gabourie, Mitch Gabourie and Simon Watts.

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