Press Release: TEST YOUR INTELLIGENCE WITH CBC’S NEW SERIES CANADA’S SMARTEST PERSON AND ITS GROUND-BREAKING DIGITAL EXPERIENCE

CBC (logo via CBC)

CBC (logo via CBC)

CBC’s new competition series CANADA’S SMARTEST PERSON launched its ground breaking interactive app, brought to you in part by SUBWAY® Restaurants, available for iOS and Android devices or online at cbc.ca/smartestperson. Tune in to the special two-hour season premiere on Sunday, Sept. 28 at 8 p.m. (8:30 NT) and play along with the exciting digital companion, which allows Canadians to test their intelligence while going head-to-head against family, friends, the rest of the country as we search for CANADA’S SMARTEST PERSON. Plus, catch special celebrity judge, comedian Colin Mochrie as he helps test the participants’ linguistic intelligence.

Based on the Theory of Multiple Intelligences, CANADA’S SMARTEST PERSON, produced by Media Headquarters, features unique intelligence tests that redefine what it means to be smart. Whether it’s using social smarts to detect if a person is telling the truth; musical smarts to play a one-of-a-kind instrument; or logical smarts to work your way through a maze of laser beams, the challenges are fun, mind-bending and ever-changing over all nine episodes.

The digital companion, produced by Konrad Group, allows viewers to play along in real time with each of the challenges during the broadcast. Users receive personal results that can be shared on Facebook and Twitter @CanadasSmartest #SmartestPerson, and can compare themselves to the series’ competitors and other at-home players across the country. During the week, users can sharpen their skills with special bonus challenges. Players can also invite their friends and family to join in the fun and create their own intelligence profile.

“We’re thrilled for the season premiere of this ground-breaking and entertaining series,” said Jennifer Dettman, executive director, unscripted content, CBC, “The digital companion takes the program to a whole new level. It’s an unprecedented social television experience and national competition. We can’t wait for Canadians to play along and join the conversation about what it means to be smart.”
Each week, hosts Jessi Cruickshank (@jessi) and Jeff Douglas (@IAmJeffDouglas) guide viewers through the hour-long competition series, as four new hopefuls battle it out in front of a live studio audience. The competitors come from all walks of life and range from an Olympian, to an Air Force pilot, to a high school student. They must demonstrate their competency in the categories of linguistic, physical, musical, visual, social and logical intelligence in order the claim the title of CANADA’S SMARTEST PERSON.

(Featured Image via CBC Media Centre)
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