TORONTO (September 18, 2014) – For the 10th year in a row, CTV’s ETALK has maintained its unrivalled position as the #1 Canadian source for complete coverage of the Toronto International Film Festival® (Sept. 4-14). Up 26% over last year, Numeris (BBM Canada) data reveals ETALK’s 2014 TIFF coverage delivered an average audience of 694,000 viewers – the program’s highest TIFF average audience to date. Continuing to provide the best access and up-to-the-minute entertainment news, ETALK claimed eight out of eight nights of coverage during the Festival, delivering 84% more total viewers than ET CANADA (378,000) and 33% more than ENTERTAINMENT TONIGHT (521,000). ETALK also led among the key A18-49, A25-54, F18-49 and F25-54 demos throughout its coverage. Overall, 6.4 million viewers tuned in to ETALK’s coverage, in whole or in part, for the duration of TIFF.
Additional highlights from ETALK’s 2014 Festival coverage performance:
- ETALK delivered its highest, single-day, TIFF audience for 2014 on Sept. 4 with a final total audience of 814,000 viewers.
- ETALK outperformed ET CANADA in all the key advertising demos: A18-34 (+66%), A18-49 (+82%), and A25-54 (+79%).
- ETALK also led ET CANADA in the Toronto market by 21% during the Festival among total viewers (91,000 vs. 75,000), and among key demos A25-54 (+22%) and A18-34 (+7%).
- Head to head at 7 p.m. ET/PT, ETALK delivered 33% more total viewers than ENTERTAINMENT TONIGHT and outperformed in all the key advertising demos: A18-34 (+14%), A18-49 (+43%), and A25-54 (+39%).
(Featured Image via Bell Media)