(Toronto, Canada) Earlier today, it was announced that Corus Entertainment Inc. (TSX: CJR.B) has led a Series C round of funding in the Santa Monica-based lifestyle digital media company, KIN. With this agreement, Corus and KIN have also entered into a strategic partnership to launch KIN Canada, bringing the company’s multichannel network (“MCN”), KIN Community, as well as KIN’s lifestyle creators, award-winning programming and advertising opportunities to the Canadian marketplace. As part of this agreement, Corus becomes the exclusive Canadian media representative for KIN Community. In addition, W Network and KIN will collaborate on developing talent and content targeted to the women’s demographic.
“Our investment and strategic partnership with KIN allows us to leverage the combined reach of our complementary brands as well as jointly develop and utilize compelling, short-form premium-branded content,” says Doug Murphy, Executive Vice President and Chief Operating Officer, Corus Entertainment. “Corus is an established leader in the women’s space and by partnering with KIN’s top-tier influencers and talent-driven channels we are able to connect with women wherever they are consuming their entertainment.”
This partnership aligns two market leaders in media targeted to the women’s demographic. As the #1 female-focused lifestyle network on YouTube, with verticals that include food, fashion, beauty, DIY and home, KIN Community attracts more than 200 million collective views from over 25 million unique visitors per month. Corus’ portfolio of leading women’s brands, which includes Canada’s #1 network for women, W Network, is a driving force in television, delivering a lineup of internationally successful original series such as Property Brothers and Love it or List It to audiences across Canada.