SEPTEMBER 7, 2014 (TORONTO, ON) — More than CAD $119 million has been pledged so far in connection with the star-studded September 5 Stand Up To Cancer (SU2C)“roadblock” fundraising telecast in Canada and the U.S., it was announced today. The CAD $30 million pledged in Canada will be used by Stand Up To Cancer Canada (SU2C Canada) and in some cases by collaborating organizations to support joint research efforts utilizing the SU2C model and scientific oversight. Funds pledged by the Canadian public during the telecast will stay in Canada to support the creation of collaborative research teams, as well as education and awareness programs conducted in Canada.
“We are enormously grateful to all of our donors and collaborators — from the individual television viewer to large organizations, both in Canada and the U.S.– whose contributions made the telecast a huge success,” said Lisa Paulsen, EIF Canada Board Member and President & CEO of The Entertainment Industry Foundation (EIF), the 501(c)(3) non-profit organization that is a co-creator of the U.S.-based SU2C initiative. “All this support, as well as the entertainment communities — both the stars who volunteered their talents and broadcast and cable networks donating air time — means so much to cancer patients who can benefit from the SU2C approach to research.”
For the first time, there was a Canada-inclusive co-broadcast of the telecast, which aired simultaneously on all four major English-language Canadian networks: CBC, City, CTV and Global, along with Canadian services AMI, CHCH, CHEK, Fight Network, Gusto TV, Hollywood Suite and TLN. The telecast also streamed live and remains available on Yahoo in Canada.