TORONTO (August 25, 2014) – Unforgettable performances, unpredictable moments, and heartfelt messages made last night’s live broadcast of the 2014 MTV VIDEO MUSIC AWARDS unforgettable. Simulcast on MTV and Much, the two-hour awards show was the most-watched television program in Canada during its timeslot across all channels among Teens 12-34, Adults 18-34, and Adults 18-49, and ranked as the #1 Entertainment Specialty program among total viewers. Broadcast live from the Forum in Inglewood, CA, the 2014 VMAs had a total overnight audience of 596,000 combined viewers, with an incredible 42% year-over-year increase in the key A18-34 demo. The 2014 VMAs are available on demand now at MTV.ca, and encores tonight (Monday, Aug. 25) at 10 p.m. ET on Much and at 12 midnight ET on MTV. For additional encore times, please visit mtv.ca and much.ca.
During the live broadcast, Bell Media’s Chloe Wilde and her panel of fashion experts – DEGRASSI’s Cristine Prosperi, fashion blogger Jay Strut, and make-up artist Veronica Chu – were on home turf in the MTV Canada studios, dishing on all-things VMAs fashion, from Katy Perry donning a Britney-inspired denim dress to Iggy Azalea’s one-of-a-kind Versace gown.
Meanwhile, on Twitter, the VMAs dominated with 51 trending topics in Canada, at one point occupying all 10 out of 10 trends. The VMAs held the #1 trend throughout the entire broadcast.