Press Release: EIF CANADA AND CANADIAN BROADCASTERS UNITE WITH THE ENTERTAINMENT INDUSTRY FOUNDATION FOR STAND UP TO CANCER SPECIAL

Stand Up To Cancer (logo via Stand up To Cancer)

TORONTO – July 9, 2014 – All four of Canada’s English language network broadcasters today announced an unprecedented collaboration, unveiling plans to simultaneously air, for the first time ever, a Canadian-inclusive Stand Up To Cancer special this September. CBC, City, CTV and Global will join ABC, CBS, NBC, FOX and dozens of U.S. cable channels simultaneously airing a star-studded special from Hollywood, and for the first time, Toronto. The live, one-hour fundraising event, which draws on the entertainment community to rally the public around ending cancer’s reign as a leading cause of death, will air commercial-free simultaneously Friday, September 5 at 8 pm ET/PT.

The 2014 SU2C telecast will be the first of its kind for Canada. Similar specials have aired in 2008, 2010 and 2012 under the aegis of the U.S.-based SU2C program, part of the Entertainment Industry Foundation (EIF), a U.S. 501(c)(3) charitable organization, which utilizes the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease.

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