Press Release: CBC/RADIO-CANADA’S MULTI-PLATFORM COVERAGE OF 2014 FIFA WORLD CUP BRAZIL™ BEGINS THURSDAY, JUNE 12

CBC (logo via Wikimedia)

The world’s beautiful game will have a home on CBC/Radio-Canada from June 12-July 13 as the official broadcaster of 2014 FIFA World Cup Brazil™. Soccer is a universal language and everyone’s game, and CBC/Radio-Canada is inviting Canadians to be part of it throughout the month-long tournament by offering coverage on TV, radio, online at cbc.ca/fifaworldcup for computers, and through an interactive app for mobile devices and tablets. Coverage begins with the opening ceremony on Thursday, June 12, live at 2 p.m. ET (11 a.m. PT) followed by the opening match between Brazil and Croatia.

“Our FIFA World Cup™ programming will create a Canada-wide experience, helping fans feed and express their passion for soccer while keeping them informed, entertained and engaged,” said Paul McDougall, executive producer, 2014 FIFA World Cup Brazil™ on CBC. “We’re leveraging our best-in-class production with a multi-feed concept to provide a unique CBC lens to the games, stories and host cities in Brazil and making the whole experience interactive through our digital and social platforms.”
Daily coverage throughout the Group Stage (June 12-26) includes three live matches during daytime hours followed by a primetime broadcast. The Second Stage begins Saturday, June 28 with the Round of 16, eventually leading to the final game on Sunday, July 13. For news, notes, updates and full tournament and broadcast schedules, visit cbc.ca/fifaworldcup.
CBC’s Scott Russell (@SportsWkndScott), Nigel Reed (@Nigel_Reed) and Craig Forrest (@craigforrest1) will host the final match of each day’s coverage as well as the adidas Prime Time Show with in-depth analysis and highlights of the best moments from the day’s action. CBC will also provide daytime pre- and post-game coverage from the studio with host Andi Petrillo (@andipHNIC) and analysts Reed and Lloyd Barker (@lloydbarker11) providing previews and immediate reaction to each day’s matches. Canadian Women’s National Team Coach, John Herdman, will join the primetime coverage as of June 19. In addition, CBC’s Brenda Irving (@BrendaCBCSports) and David Amber (@DavidAmber) will be in Brazil providing additional insight on the atmosphere in and around the host cities through broadcast and social media.
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